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Think your staff could spot a scam email? Here’s what to look out for this Black Friday

Black Friday is peak season for phishing scams. Learn how to help your staff spot scam emails before they click.

Every year, Black Friday promises big discounts. But for cybercriminals, it’s a different kind of opportunity: the perfect time to flood inboxes with scam emails that look just legitimate enough to fool the unprepared.

For businesses, this spike in phishing activity isn’t just a consumer problem. It’s a corporate risk. All it takes is one employee clicking the wrong “offer” to open the door to ransomware, credential theft, or data loss.

So the real question isn’t just “Could you spot a scam?” — it’s “Can your team?”

Why phishing spikes during Black Friday

Attackers know that people expect marketing emails, delivery updates, and promo codes in November. That makes their phishing emails harder to distinguish from the real thing.

They’ll spoof major brands, mimic courier notifications, or promise “limited-time deals” — all designed to trigger a click without a second thought.

In this high-volume, high-tempo environment, even trained employees can be caught off guard.

What scam emails look like — and what to watch for

Here’s what your staff should look out for:

  • Urgency and pressure: “Act now!” or “Offer expires in 30 minutes!” is a classic red flag.
  • Misspellings and strange domains: Subtle typos in sender addresses or URLs can signal fraud.
  • Unexpected attachments or links: Even if it looks like a promo PDF or tracking update, think twice.
  • Generic greetings: “Dear user” instead of a personalised name can indicate a mass phishing attempt.
  • Unusual sender behavior: Is your ‘CEO’ suddenly asking for a gift card purchase on Black Friday?

Encourage staff to slow down, inspect links, and when in doubt — don’t click.

Make phishing part of your security culture

Cyber awareness isn’t a one-time training. It’s a mindset shift.

At Magix, we recommend regular phishing simulations and awareness sessions, especially during high-risk periods like Black Friday. Our managed services help organisations:

  • Assess phishing readiness with realistic simulations
  • Deliver targeted awareness training
  • Monitor and respond to threats in real time

Protect your business this Black Friday

Black Friday is a great time for sales. But it’s also prime time for scams. Make sure your team knows what to expect — and what to do — when a suspicious email hits their inbox.

Because in cyber security, awareness is your first and strongest line of defence.

Want to test your team’s scam-spotting skills? Get in touch with Magix to run a phishing readiness assessment.

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